Get SMART with TV Advertising

Welcome to TV Advertising, where the power of broadcast meets the precision of digital. With over 20 years of industry expertise, we’re pioneers in blending traditional TV’s unmatched reach with cutting-edge, data-driven media strategies. Whether it’s prime-time broadcast or targeted streaming, we craft intelligent campaigns that engage, inspire, and deliver results across every screen. In a world where TV is evolving, we’re leading the way, turning vision into impact in the new era of video advertising.

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Is TV Advertising Really Worth It?

You’re thinking about taking the plunge into TV advertising, but the big question looms: does it actually make money? In a world of clicks, scrolls, and streams, does the classic TV ad still have punch? Let’s look at what the numbers say, without the confusing jargon.

Let’s Talk Profit

When you spend money on advertising, you want to know what you’ll get back. The most important measure is profit. The “Profit Ability 2” study looked at nearly £2 billion in ad spend and found a clear winner for turning ads into actual profit.

Hover over the bars to see the details. This chart shows the average profit return for every £1 spent on different advertising channels over three years. TV isn’t just leading; it’s delivering significantly more profit back to the business than any other channel.

The “Slow Burn” Effect: How Ads Really Work

It’s tempting to look for instant results. You run an ad, you check sales the next day. But that’s only a tiny piece of the story. Great advertising works like a slow cooker, not a microwave. It builds your brand over time, and that’s where the real profit is made.

Click the buttons to see how profit is generated. The study found that on average, only 37% of advertising profit comes back within the first 6 months. The real prize, the other 63%, builds up over the following years as more people remember and trust your brand.

Your Winning Formula

So, how do you make your advertising work harder? The research points to three key ingredients that have the biggest impact on profitability. We call it the S.E.T. model: Size, Emotion, and Trust.

Size & Scale

This is about reach. Bigger businesses that are more well-known simply get more bang for their buck. TV is fantastic at building this scale.

Emotion

Ads that make you feel something are far more effective. A funny, heartwarming, or surprising ad is more memorable and drives more profit.

Trust

Advertising on trusted channels, especially TV, gives your brand credibility. This trust translates directly into higher profits.

Click on an ingredient above to see its impact. This chart shows the average profit uplift when a campaign strongly features one of these elements. Starting with a focus on Size & Scale gives the biggest boost.

TV Advertising Profit Calculator

Estimate your potential return on investment based on the “Profit Ability 2” research.

Your Campaign Variables

Total Investment (£)

Campaign Duration (Weeks) 4 Weeks

Business Sector

Advert Effectiveness

Reflects creative quality and brand fit. A highly effective ad can significantly boost returns.

Total Anticipated Profit

£1,027,500

Profit Return on Investment

£4.11

for every £1 spent over 3 years

Weekly Profit Over Time

This chart visualises the weekly profit generated. Note how profit peaks after the campaign ends and continues long-term as your brand builds recognition.

Brands We Work With

TV Advertising Packages

New to TV advertising, or looking for a more effective TV Advertising Agency partner to help you grow faster?

New To TV

£20k – £50k

Production of a 30″ advert
Clearing of a 30″ advert
Delivery to all TV stations
Est. 3.75 to 10 million views
Planning, buying and monitoring
Test & scale
Early spot lists
Updates & final spot list

Sales Accelerator

£30k – £150k

Production of a 30″ advert
Clearing of a 30″ advert
Delivery to all TV stations
Est. 5 to 40 million views
Expert DRTV planning
Campaign by our experienced buyers
Smart budget utilisation across channels
Post campaign analysis (Sales)

Business Builder

£50k – £500k+

Production of a 30″ advert
Clearing of a 30″ advert
Delivery to all TV stations
Est. 10 to 60 million views
Expert planning, buying and monitoring
Smart budget utilisation across channels
In flight campaign optimisation
Post campaign analysis (Reach & impact)

Expertise to Deliver Impact in TV Advertising

We are a full service TV advertising agency.

If you have a TV ad and want to maximise it’s impact, let us help you plan and buy channels and ad slots to best meet your business goals.

If you have a TV media plan, but need a great ad, our team is here to help. If you are starting from scratch, let us help you plan, produce and buy TV to get your brand noticed.

About us

TV Advertising Agency |TVAdvertising.co.uk | London

Getting started with a TV advertising media plan

To plan a TV media campaign, we take the time to get to know your business and its objectives. We research the whole sector you work within and how your competitors are working.

Media buying