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Getting started with a TV advertising media plan
To plan a TV media campaign, we take the time to get to know your business and its objectives. We research the whole sector you work within and how your competitors are working. We have monitoring systems to look at the whole market. We use all the data you can supply us with alongside the market data and your core objectives to create a strategy for the TV media plan.
We put research at the heart of their planning, in order to understand your business and your consumers. They will look into:
- What are the KPI’s for the campaign that you need to achieve?
- Who is your target consumer?
- What media do they consume?
- When is the best time to deliver advertising messages to them?
- What makes them purchase?
- What do your competitors do?
Once we understand the sector, your strategy and business goals, we focus on creating a TV media plan. A key part of the TV plan will involve targeting the audience you want to talk to. When considering which audience to target, we need to know which audience profile(s) are most likely to respond to your advertising message. Audiences could be broad (for example, young v old), or quite narrow (for example, women aged 18 to 25). Think about who is most likely to respond and least likely to respond to your message. TV delivers mass market audiences but you can skew this towards the audience profile most likely to buy. The more data you have the better as we love translating data into target audiences.
Media Planning for TV Advertising
The UK TV advertising market place is worth over £1.5 billion a year. There are over 200 channels and thousands of programmes to buy. Media planners help brands find the right audience to maximise your advertising.
The opportunity to scale your product or brand through buying TV advertising campaigns is great as TV is the largest scale deliverer of advertising in the UK.
Turning the research into a TV media plan
Once we agree on the target market, we create a TV advertising plan. We have tools that analyse all the TV viewing and can rank all the stations ability to deliver the audience you require. There are over 200 channels all with different audiences. We have no set deals with specific channels so we can select TV channels to buy based on the correct target audience and the audience size of the channel. From an advertiser’s point of view, it does not matter how many channels there are, as long as you know that people are watching the adverts and we can analyse audience volumes and profiles to provide expert analysis to plan for growth to when, where and how they view.
There are over 100 TV audiences (defined by industry body BARB) we can use to plan the correct channels. Here is a few that we can use to plan the best TV campaign with the correct TV audience.
By way of example, the following chart from Thinkbox shows some audience profile data for the top 20 UK TV channels:
How Much To Get Your Brand On TV?
Want to get a tailored costing to get your brand on TV? Contact our team and we will happily run you through options and ideas to get your brand on TV.
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All the help you need to launch and grow your brand through TV Advertising
Contact our TV experts for advice, plans and costs.
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We create television ads that brands love. We plan and buy television advertising for UK companies of all sizes to help them grow their brand and scale their business.