Tag: TV Advertising

  • TV Advertising market set to bounce back in 2024.

    TV Advertising market set to bounce back in 2024.

    In light of a tumultuous economy and high living costs, advertisers proceeded with caution in their spending during 2023. However, predictions indicate a revival in TV media inflation by 2024, with global estimates settling around 3%. Major sporting events such as the Paris 2024 Olympics, Paralympics and UEFA Euros in Germany are expected to boost…

  • Connected TV Buyer’s Guide

    Connected TV Buyer’s Guide

    Welcome to our quick guide to Connected TV. The landscape of television consumption is undergoing a remarkable transformation, heralding a new era in advertising methodologies. Among the forefront of these advancements is Connected TV (CTV), a paradigm shift enabling viewers to engage with a vast array of internet-enabled content through devices such as Smart TVs,…

  • How to drive customer growth through TV advertising

    How to drive customer growth through TV advertising

    Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution. User-generated content in real-time will have multiple touchpoints for offshoring. Capitalize on low hanging fruit to identify…

  • Exciting New TV Ad for Auto Trader

    Exciting New TV Ad for Auto Trader

    TV Ad spearheads major new campaign The team are proud to have devised and delivered Auto Trader’s latest TV and multimedia advertising campaign. Launched in late December 2022, Camilla Ellerton, Auto Trader’s Marketing Director wrote on Linked In: “Thrilled to be launching our new campaign across so many channels (not just TV) this Christmas. I…

  • Winning tactics for a new TV advertising campaign

    Winning tactics for a new TV advertising campaign

    Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution. User-generated content in real-time will have multiple touchpoints for offshoring. Capitalize on low hanging fruit to identify…