Tag: TV Advertising 2020

  • TV Advertising Costs Plummet As Audiences Surge

    TV Advertising Costs Plummet As Audiences Surge

    Current pricing opens the door for new-to-TV advertisers The Covid-19 crisis is impacting us all – particularly the media sector. The TV buying market place is driven by supply and demand so what happens if there is an increase in the amount of people watching (supply) and fewer advertisers wanting to advertise (demand)? Supply –…