Sky TV Advertising

Sky is not just a broadcaster; it is a global leader in advertising technology. By choosing Sky, brands gain access to the UK’s most diverse and affluent television audience across an unrivaled portfolio of owned channels – including Sky Atlantic, Sky Max, and Sky Documentaries – alongside an elite network of partner channels. This is where the prestige of the “Big Screen” meets the data of the digital age.

Sky AdSmart: TV Advertising Meets Precision

Sky AdSmart is a television advertising solution which enables advertisers to target households with Sky and Virgin Media subscriptions. It uses data and other identifiers to target specific ads to specific homes meaning that you and your neighbour can be watching the same TV show but seeing different ads.

Why Choose Sky TV Advertising?

Unmatched Reach: Access to millions of viewers across premium channels and platforms
Advanced Targeting: Deliver different messages to households based on real data
Cross-Platform Flexibility: Engage audiences via broadcast, on-demand, and connected TV
Premium Placement: Sit alongside trusted, high-quality content
Measurable Results: Track and optimise campaigns with actionable insights

What is Sky AdSmart?

With AdSmart different ads can be shown to different households watching the same programme. As opposed to traditional broadcast, advertisers are able to target specific audiences using combinations from location, household composition, lifestyle or age. This means brands and businesses can now advertise on national channels but to selected relevant audiences. Put simply, you and your neighbour can be watching the same TV show but seeing different ads based.

How Does Sky AdSmart work?

Using data from Sky’s own customer data and information from consumer profiling experts such as Experian, Sky AdSmart allows you to pick and choose from a range of household attributes. There are hundreds of attributes and thousands of ways you can mix them to make sure your ideal customers get to see your TV ad.

Sky AdSmart TV Advertising | TVAdvertising.co.uk

Not only can you choose the consumer profile that you require you can also choose what part of the country you.

Why Use AdSmart?

Flexible Advertising Across Every Screen

Sky allows advertisers to engage viewers across multiple viewing experiences. Whether audiences are watching live broadcast TV, catching up on their favourite shows on-demand, or streaming content via connected TV, your brand can appear in the right place at the right time. This flexibility ensures campaigns remain visible across the increasingly fragmented ways people consume television.

Smarter Targeting

What sets Sky apart is its sophisticated targeting technology. With Sky AdSmart, brands can show different ads to different households watching the same programme. This precision allows campaigns to be tailored based on location, demographics, household profiles, and even viewing habits. By reaching the right audience with the right message, Sky ensures campaigns are both highly relevant and cost-efficient.

This approach also allows advertisers to experiment and optimise in real-time, learning which messaging resonates best with specific segments and maximising return on investment.

Premium Content, Maximum Engagement

Sky’s premium channels and partner networks provide brands with a safe, high-quality environment to showcase their messaging. By appearing alongside some of the UK’s most watched and respected programmes, your brand benefits from association with content that viewers trust and actively choose to watch.

Full-screen video placements and immersive formats make Sky advertising highly impactful. Whether it’s telling a compelling story, launching a new product, or driving direct response, Sky ensures your creative commands attention.

How Much Does AdSmart Cost?

Given the fact that you are targeting households based on specific attributes using data, the cost of AdSmart on a cost per thousand (CPM) basis is typically far higher than the CPMs of traditional broadcast television advertising.

That said, you can target smaller audiences – for example at a postcode level. So you can buy AdSmart campaigns from as little as £3,000. This is typically a far lower entry price point than traditional broadcast TV advertising.