Starz allows brands to feature on a channel which sees content controlled entirely by the viewers!
The channel Starz would allow brands to advertise on a channel which is slightly different to other mainstream music channels in that it allows content to be controlled entirely by the viewer’s themselves. Viewers select non-stop music from the most popular artists around.
This is an exciting opportunity for advertisers to market their brands and products on a channel where the viewer is highly engaged and invested in the content they are watching. Brands can use traditional methods such as spot advertising as well as channel sponsorship.