ID allows brands access to real life mystery and suspense stories.
ID allows brands to advertise on a factual entertainment channel. It delves into the human psyche to understand what it is that pushes people over the edge to commit the most notorious crimes.
Products and brands can advertise on ID through traditional methods including spot, as well as channel or programme sponsorship. With this insightful channel being one of many in the Discovery portfolio, there are numerous opportunities for brands and advertisers to get involved across the plethora of channels and fascinating content.
Source: Sky Media