Gold (stylised as GOLD) is a British classic comedy channel from the UKTV network, broadcasting to the United Kingdom and Ireland. It launched on 1 November 1992 as UK Gold, before, in 2008, it was split into current flagship channel Gold and miscellaneous channel, Watch, with comedy based programming now airing on Gold, non-crime drama and entertainment programming airing on Watch, and quiz shows and more high-brow comedy airing on Dave. The channel is currently available as subscription-only on Sky, Virgin Media, TalkTalk TV, BT TV, and TVPlayer (When subscribed to TVPlayer Plus). It shows repeats of classic programming from the BBCand other broadcasters. The channel’s main rival is the ITV plc owned ITV3, which mainly airs the archive ITV programmes, and has a higher audience share than Gold. Another rival is More4 which also has a higher audience share than Gold. This is because they are free-to-air channels whereas Gold is a pay TV channel. On 1st December 2015 – 4th January 2016, Gold was temporarily rebranded as Christmas Gold. This was repeated again from 12th November 2016 to 3rd January 2017. Christmas Gold will return on 1st December 2017. An HD version of Gold was launched on 2nd October 2017.