CI will allow brands to advertise on a channel that believes that the truth is worth pursuing.
Crime + Investigation (CI) is a factual channel that offers viewers insight into real life crime stories and allows brands the opportunity to advertise on a channel that believes that the truth is worth pursuing. Advertising on CI will see brands situated amongst programming that uncovers the truth behind the crime by taking a 360 perspective view and open the door to real crimes, police archives and courtrooms.
To become involved and align themselves to the channel, products and brands can advertise on CI through traditional methods including spot advertising as well as channel or programme sponsorship.
Source: Sky Media