Category: News

  • TV Advertising Costs Plummet As Audiences Surge

    TV Advertising Costs Plummet As Audiences Surge

    Current pricing opens the door for new-to-TV advertisers The Covid-19 crisis is impacting us all – particularly the media sector. The TV buying market place is driven by supply and demand so what happens if there is an increase in the amount of people watching (supply) and fewer advertisers wanting to advertise (demand)? Supply –…

  • Supercharge your brand with TV Advertising

    Supercharge your brand with TV Advertising

    Supercharge with TV Advertising A new econometric analysis of advertising’s impact on smaller businesses provides a wealth of insight and practical advice for smaller businesses that want to move to the next level of growth. “Supercharge: TV for small businesses”, commissioned by Thinkbox from marketing effectiveness specialists Data2Decisions, found that TV advertising creates 80% of…