Author: Ed

  • TV Advertising market set to bounce back in 2024.

    TV Advertising market set to bounce back in 2024.

    In light of a tumultuous economy and high living costs, advertisers proceeded with caution in their spending during 2023. However, predictions indicate a revival in TV media inflation by 2024, with global estimates settling around 3%. Major sporting events such as the Paris 2024 Olympics, Paralympics and UEFA Euros in Germany are expected to boost…