Author: Chris

  • What should new-to-TV advertisers consider before getting started?

    What should new-to-TV advertisers consider before getting started?

    Are you potentially a first-time TV advertiser? How can new-to-TV advertisers benefit and what do first-time TV advertisers need to consider? Television advertising remains a formidable weapon within the marketing arsenal, particularly for UK advertisers aiming to amplify their brand’s presence and profitability. Its inherent capacity to generate high-impact results fosters unparalleled brand engagement, making…

  • Connected TV Buyer’s Guide

    Connected TV Buyer’s Guide

    Welcome to our quick guide to Connected TV. The landscape of television consumption is undergoing a remarkable transformation, heralding a new era in advertising methodologies. Among the forefront of these advancements is Connected TV (CTV), a paradigm shift enabling viewers to engage with a vast array of internet-enabled content through devices such as Smart TVs,…