The Recipe Group was started by 3 childhood friends Jim Yorath, Edward Glover and Dan Jacobs. In 2004 they saw a gap in the market to provide services for brands looking to launch on TV but were finding the barriers to entry too great.
The explosion of more niche digital tv channels on Freeview and Sky meant the cost of booking an advert on certain channels was comparatively cheap but the cost to make and clear an advert ready for broadcast was still extremely expensive. We brought that cost down and can make adverts suitable for all budget ranges.
We help brands of all sizes launch and run TV advertising campaigns. If you haven’t been on TV before we can help you through the process to make sure your campaign is as successful as possible and you maximise your return on investment.